Doe Deere describes herself as being a unicorn, but in reality she is a hard working businesswoman with a lot of passion. She is the owner of Lime Crime, a cosmetics brand. In an interview with Inspirery, she talked about a range of things, which will be discussed throughout the remainder of this article.
How Did Doe Deere Get Started In The Cosmetics Industry
Doe Deere got started in the cosmetics and beauty industry when she was creating her own clothing designs. She actually launched her own online clothing line. However, she didn’t have any makeup to go with her outfits, so she decided to make the colors she wanted.
How She Earns Money
She makes money via Lime Crime. Deere has created a line of cosmetics that are described as being magically inspiring, and they are vegan and cruelty-free. Lime Crime’s cosmetics are available in many retail stores located throughout the United States and internationally. The products are also sold online.
The year 2008 is when she launched makeup under her Lime Crime brand. A year later word about the company started to spread and before she knew it, she was becoming profitable. Lime Crime’s original collection had various types of glitter, blush and fine brushes, as well as eye shadow and primers.
What Marketing Strategy Really Works Well For Lime Crime
Doe Deere discussed what kind of marketing strategy works well for her and Lime Crime. She said listening to feedback that you receive in the office and online, as well as everywhere else is important. She mentioned how people should use criticism as fuel to help grow their business, and that’s exactly what she does with Lime Crime.
The businesswoman said a few months ago she had to make a tough decision. Lime Crime needed to find and choose a laboratory to help with product creation. She didn’t want to choose just any old chemist, as she wanted one that would work side-by-side with her and one that shared her vision. Eventually she did find the right laboratory, but the decision was not an easy one to make.
Doe Deere plans to continue running Lime Crime and releasing new products as time goes on. You can find out more about Doe Deere by visiting her company’s website. That’s also where you can learn more about the products, which are available for sale online and offline at selected retailers, that Lime Crime sells.
To learn more, visit https://www.limecrime.com/pages/our-founder.