Lori Senecal began working for CP +B in 2015. She was appointed to the position of Chief Executive Officer. Senecal was charged with overseeing the expansion and management of the international branches of CP +B, http://www.prnewswire.com/news-releases/cpb-names-lori-senecal-global-ceo-300046965.html. Senecal has helped CP +B gain the recognition of Advertising Age. The company awarded CP +B the “Creative Innovators of the Year Award”, and in 2016, the agency gave Lori and other executives the highly coveted “Agency Executives to Watch” award.
Before moving to CP +B, Lori was the CEO and president of MDC Partner Network. She was charged with strategic management and promoting growth and cross-collaboration in the organization. Before her tenure at MDC, Lori worked at KBS + as the CEO. While at KBS +, the company increased from a staff of 250 to 900 employees in international affiliates of the firm. Under her leadership, Crain honored KBS+ with the “Best Places to Work in New York”. KBS+ has also been listed on Advertising Age’s “Stand Out Agencies”.
According to her Linked In page, she was the president of McCann Erickson (New York) before she joined KBS +. She also worked for McCann World group as a Global Chief Innovation Officer. In 2013, AWNY Game Changer Awards honored Lori with the “Quantam Leap Award”. One year later Lori was listed in the “Women to Watch” list of Advertising Age.
Senecal’s Opinions in Clueless or Strategic
Senecal’s achievements over the years have not been accomplished by chance but are derived from hard work and the application of effective strategies. In a recent article, Senecal analyzed some of the methods employed by media icons, and the lessons that businesses and individuals should learn from these strategies.
- Hire a stylist: Consumers respond well to people who are stylish and familiar with the latest trends
- Exploring Several Disciplines: Many film icons are involved in different projects apart from what they are known for. It is common to find popular chorographers and movie stars owing their own cloth lines or being involved with the production of films.
- Work on your appearances: Consumers react well to changes. For instance, when a popular icon gains or sheds weight, or when a company introduces a new improvement of their brand.
- Adopting a cause: Popular TV stars who get embroiled in Twitter trending scandals are often involved in humanitarian causes such as helping the poor, and giving to environmental organizations. These actions give the celebrities positive publicity amidst their bad reputation.