Trendy, colorful, and uninhibited, Doe Deere is an inspiration for us all, to follow our dreams. In a recent interview, Deere sat down to share some of her secrets of success and struggles. From leaving home to chase her dreams to becoming the leader of a successful cosmetic brand, she reminds us all that even our wildest dreams are in reach.
As a young child, Deere tapped into her ambition and spirit of entrepreneurship. When she was just 13, she started her first small business. Many of her classmates hadn’t yet stumbled upon temporary tattoos, but she had. The cool edgy look peeked the interest of her peers and classmates and the business-minded 13-year-old found a way to transform her temporary tattoos into cash. Not half bad for a girl just barely in her teens.
Since then, Deere knew that she was meant to be a leader. Born and raised in Russia, she left home at the age of 17, in hopes of becoming a musician. Her desire to perform led the ambitious teen to New York City, where she would perform several small shows while trying to establish herself in the industry. When her attempts were unsuccessful, she turned to her second love, makeup. Deere has always had a passion for art and self-expression. When she failed to find suitable options for lip color, she decided to take matters into her own hands.
Though her music career was unsuccessful, what she did do was gain valuable experience in marketing and self-promotion, and in 2008, she used it to launch her business. Lime Crime was founded with a vision to revolutionize the world of makeup. Deere wanted to change to the tradition of boring, traditional colors and give makeup lovers something to smile about. Under the leadership of the self-proclaimed “Queen of Unicorns” Lime Crime has reached the pot of gold at the end of the rainbow. Learn more: https://theweirdstore.net/blogs/the-weird-store/how-doe-deere-became-queen-of-the-unicorns
Deere is a hands-on leader of the Lime Crime movement and oversees all of the product development within the company. Each product is designed with customers, or Unicorns, in mind. Since its launch, Lime Crime has grown from a small lip color startup to an online universe for uninhibited makeup lovers. Fans and followers of Doe Deere and the Lime Crime movement say she is truly an inspiration. Deere is known to not only use her platform to promote her brand but to inspire others to express themselves unapologetically. Learn more: http://guestofaguest.com/los-angeles/interview/interview-lime-crimes-doe-deere-on-how-to-make-your-dreams-come-true