Kate Hudson is keeping her eyes open for anyone that may be competition in the athleisure industry. She has managed to build a brand that is well respected with Fabletics, and she knows that others are trying to duplicate her success. Jeff Bezos is one such person. With Amazon Jeff has billions of dollars to spend to compete. Hudson knows this, but she is not worried. She is gaining ground by staying wired into her fans. This is what gives the Fabletics brand a leg up on the competition. Kate Hudson is not afraid to get out there and market the brand. This is where Fabletics differs from the competition.
Kate Hudson has taken it upon herself to stay moving forward with this brand. She is the front person that has established a great amount of anticipation for Fabletics is going to do next. When a person can do this repeatedly, they are going to have the ability to lure a crowd. That is what Hudson has done with Fabletics. She has created a company that people are curious about. In the next 5 years 100 of these stores will be opening. There is a big task to carry out. Some people are going to keep an eye out just to see if she will accomplish this goal. Others are going to be interested in getting to see where these stores are going to be located. Fabletics has become the brand that entices women that are working out so there is a lot of anticipation for the upcoming stores.
This type of company that has become a powerhouse in a short amount of time. Fabletics has a host of clothes that are designed to meet the needs to a bevy of female consumers. There are tights and leggings available. Kate Hudson even has an active wear line that has become surprisingly popular in recent months. All of these different garments makes it easier to compete with the other companies like Amazon. Kate knows that Fabletics is not as big as Amazon. What she does know is that she has access to a larger amount of garments that are specifically for women. This is the strength that she is going to take advantage of. This is a niche market, and she is offering customers affordable garments that are still considered stylish. These are the thing that makes customers gravitate towards Fabletics.