Lori Senecal- A Force To Reckon With in Entrepreneurship and Strategic Management

Lori Senecal began working for CP +B in 2015. She was appointed to the position of Chief Executive Officer. Senecal was charged with overseeing the expansion and management of the international branches of CP +B, http://www.prnewswire.com/news-releases/cpb-names-lori-senecal-global-ceo-300046965.html. Senecal has helped CP +B gain the recognition of Advertising Age. The company awarded CP +B the “Creative Innovators of the Year Award”, and in 2016, the agency gave Lori and other executives the highly coveted “Agency Executives to Watch” award.

Before moving to CP +B, Lori was the CEO and president of MDC Partner Network. She was charged with strategic management and promoting growth and cross-collaboration in the organization. Before her tenure at MDC, Lori worked at KBS + as the CEO. While at KBS +, the company increased from a staff of 250 to 900 employees in international affiliates of the firm. Under her leadership, Crain honored KBS+ with the “Best Places to Work in New York”. KBS+ has also been listed on Advertising Age’s “Stand Out Agencies”.

According to her Linked In page, she was the president of McCann Erickson (New York) before she joined KBS +. She also worked for McCann World group as a Global Chief Innovation Officer. In 2013, AWNY Game Changer Awards honored Lori with the “Quantam Leap Award”. One year later Lori was listed in the “Women to Watch” list of Advertising Age.

Senecal’s Opinions in Clueless or Strategic

Senecal’s achievements over the years have not been accomplished by chance but are derived from hard work and the application of effective strategies. In a recent article, Senecal analyzed some of the methods employed by media icons, and the lessons that businesses and individuals should learn from these strategies.

  • Hire a stylist: Consumers respond well to people who are stylish and familiar with the latest trends
  • Exploring Several Disciplines: Many film icons are involved in different projects apart from what they are known for. It is common to find popular chorographers and movie stars owing their own cloth lines or being involved with the production of films.
  • Work on your appearances: Consumers react well to changes. For instance, when a popular icon gains or sheds weight, or when a company introduces a new improvement of their brand.
  • Adopting a cause: Popular TV stars who get embroiled in Twitter trending scandals are often involved in humanitarian causes such as helping the poor, and giving to environmental organizations. These actions give the celebrities positive publicity amidst their bad reputation.

Reference: https://www.fastcompany.com/person/lori-senecal

Water Quality Returning To Normal At Squaw Valley Ski Resort

Water in an isolated region of the Squaw Valley Ski Resort is beginning to return to normal levels after a rainstorm led to contaminants being pushed into a well water system. Squaw Valley and local officials from Placer County Environmental Health Department are working together to make sure the four wells are returned to normal, safe drinking levels as soon as possible; Placer County’s Wesley Nicks has already revealed three of the four wells have seen E.Coli removed from them and Coliform levels reduced as work continues.


Squaw Valley’s Liesl Kenney explained visitors can be confident about the quality of the water they are receiving at all times as the four wells have not been part of the drinking water supply at the resort since the issue was discovered. Squaw Valley officials identified the contamination of the four wells themselves as part of routine testing procedures and have taken heart in the fact no visitor was ever offered contaminated water and no medical issues have been identified as linked to the water quality issues; Squaw Valley Ski Resort officials have decided to close restaurants in the affected region of the Upper Mountain slopes to ensure no further contamination takes place.


Problems began with the Squaw Valley water supply in November 2016 when a major storm pushed more water than could reasonably be expected into the four well system serving areas such as Gold Coast and High Camp. In a bid to solve the issue as quickly as possible Squaw Valley Ski Resort has brought in a team of independent water experts and have stated they will not return any water supplies to visitors until they are declared safe by Placer County Environmental Health officials. The slopes of Squaw Valley Ski Resort have remained open as complimentary bottled water has been made available to all visitors using the Upper Mountain areas of the resort.

Securus Technologies Stems the Tide

When one of your competitors publically tells lies and falsehoods about you, it is time to take action. Securus Technologies is a leading provider of communications technologies to correctional institutions, safety organizations, and law enforcement entities. They provide service to over 3,400 clients and 1.2 million inmates and their families all throughout North America.


When GTL, a competitor publicly began to spew their garbage false statistics and metrics all over the airwaves and ads, Securus knew they had to take action. The statistics and examples GTL was displaying seemed to be straight out of Alice in Wonderland where the Mad Hatter had gone crazy.


Securus made a public offer to raise a challenge to GTL where both companies would lay out their metrics backed by proof from unimpeachable sources. The affair would be officiated by an impartial and disinterested third party so the results would be squeaky clean.


Once the word was out, the silence coming from GTL was awesome, and for a few weeks, there was nothing else coming forth from them. Then they finally notified Securus that they were declining participation in the challenge. That simply shows how the truth wins every time.


The Securus Technologies communications software works with iPhones, Androids, tablets, and regular landline connections. Calling plans include direct billing, prepaid calling plans, collect plans and inmate debit where the inmate is responsible for paying his phone charges.


The video calling system is the newest and most popular plan, as it allows for the callers to view each other during the call, as long as a webcam is present on each end of the call. This is also a great timesaver as families can plan less physical visitations and use the video instead. There is also a money transfer system, a unique Jail Voicemail system, and email available.